Service — SEO
SEO built for Punjab real estate.
Not for everyone.
Rank for the buyer searches that move property in Mohali, Kharar, Zirakpur, Ludhiana and Chandigarh. City pages, real-estate schema, GMB dominance, weekly content. The full playbook, monthly.
90
days from kickoff to first real buyer leads.
- Week 1 — Audit and 50+ keyword map
- Weeks 2-4 — Schema, city pages, GMB live
- Weeks 5-12 — Weekly content, rankings, reports
Why It Matters
Generic SEO does not work for property. This does.
Most agencies in India sell the same checklist to a dentist, a clothing brand and a real estate developer. It does not work. Property buyers do not search like coffee drinkers. They use specific city names, BHK terms, budget ranges, ready-to-move signals. They read 6-8 pages before they reach out. They Google a builder name before signing anything. They ask Google whether a locality is “safe for NRI investment.”
The volume per keyword is modest. The conversion rate is brutal. A single “3 BHK Mohali Aerocity ready to move” search can turn into a sixty-lakh deal.
Real estate SEO has its own playbook — built around buyer intent, city-level keywords, RealEstateAgent schema, locality landing pages, NRI-targeted content, and Google Business Profile dominance in the local pack. We run that playbook, daily, only for Punjab real estate. That is the entire difference.
The Playbook
Six things we do every month. All of them.
No upsells. No surprise invoices. Every retainer includes the complete playbook below, sized to your starting position.
01
Keyword Research & Mapping
We extract the 50+ buyer-intent keywords across your target cities — with volume, difficulty, intent and live competitor ranking data. Every keyword gets assigned to a specific page (existing or to-be-built) with a clear ranking target.
- Volume + intent scoring
- Competitor SERP analysis
- City + locality mapping
- NRI-specific clusters
02
City & Locality Landing Pages
Dedicated pages for each city and high-value locality you sell in — Mohali Sector 78, Aerocity, Kharar Landran, Zirakpur Patiala Road. Each one optimized for its own keyword cluster, with project listings, locality intel, and FAQ blocks.
- City hubs
- Locality deep-dives
- Project comparison pages
- RERA breakdowns
03
Real-Estate Schema Markup
RealEstateAgent, LocalBusiness, FAQ, Review, Place and Residence schema deployed correctly. This is the structured data Google uses to understand your business as a Punjab real estate authority, not a generic services site.
- RealEstateAgent
- LocalBusiness + GeoCoordinates
- FAQPage
- Project + Residence
04
Google Business Profile Domination
Full GMB build-out and ongoing optimization. The local pack is winner-takes-most: the top 3 results take 80% of the calls. We make sure you are in those 3 for the cities you sell in.
- Categories + services
- Weekly Google Posts
- Review responses
- Q&A management
- Photo geo-tagging
05
Buyer-Intent Content
Weekly long-form content that buyers actually read before they call. Neighborhood guides, project comparisons, NRI buying checklists, home-loan walkthroughs, RERA explainers. Long-tail keywords plus trust-building in the same piece.
- 1-2 articles per week
- Buyer-journey mapping
- NRI content
- Internal linking
06
Technical SEO & Speed
Core Web Vitals, mobile-first audit, schema validation, internal linking, sitemap, robots, indexing fixes. The unglamorous foundation that lets every other ranking lever actually pay off.
- Core Web Vitals
- Mobile-first
- XML sitemap
- Indexing audit
More from Leadproio
The full Punjab real-estate marketing stack.
Each service is sold standalone, and they compound when stacked. Most clients start with SEO and add the next when the foundation is ranking.
Google Business Profile
Win the 3-pack. Where 80% of Punjab property calls actually land.
Content Marketing
Pillar pages, locality guides, and weekly buyer-intent content that compounds.
Analytics & Lead Tracking
GA4, call tracking, WhatsApp attribution, monthly Looker Studio dashboard.
The Process
Twelve weeks. From audit to live rankings.
Week 1
Audit & Map
Full technical audit. Competitor keyword extraction. GMB diagnostic. Buyer keyword mapping for your target cities. By Friday you have a written 90-day gameplan with target keywords, on-page priorities and a realistic forecast.
Weeks 2 – 4
Foundation Live
Technical fixes deployed. Schema markup live across the site. First city + locality landing pages built. Google Business Profile fully optimized. Search Console + GA4 configured for real conversion tracking.
Weeks 5 – 8
Content Engine On
Weekly long-form publishing. Neighborhood guides, project comparisons, NRI checklists. Existing pages re-optimized. GMB weekly posts and review responses running. First city + locality rankings starting to appear.
Weeks 9 – 12
Rank & Convert
Priority keywords ranking on page 1. Real buyer leads flowing through the contact form and call tracking. First monthly report delivered in plain English with rankings, traffic, leads and the next 30-day plan.
Pricing
Honest pricing. Month to month.
No long contracts, no setup fees, no surprise invoices. Two starting ranges below — exact pricing is set after the free audit based on your real situation.
Starter
Solo brokers • Small builders
₹15,000 – 30,000 / month
For one city focus, foundational SEO, and GMB dominance.
- 1 primary city focus
- Up to 4 locality pages
- Full GMB build-out + weekly posts
- 2 long-form articles per month
- Monthly plain-English report
- Schema + technical SEO
Growth
Active builders • Mid-sized agencies
₹40,000 – 75,000 / month
For multi-city ambition, expanded content, and NRI-focused campaigns.
- Multi-city + multi-project
- Unlimited locality pages
- 4-8 long-form articles per month
- NRI-targeted content stream
- Conversion tracking + GA4 dashboards
- Bi-weekly strategy calls
- Priority support
FAQ
Real estate SEO. Answered.
How is real estate SEO different from regular SEO?
Real estate buyers search with city + BHK + budget + intent. Generic SEO targets broad keywords; real estate SEO targets hyper-local long-tail. The schema is different (RealEstateAgent, Place, Residence). The content types are different (project comparisons, neighborhood guides). The trust signals are different (GMB reviews, real-estate-directory citations). Same Google. Completely different playbook.
How long until I rank for my target keywords?
For low-competition city + locality keywords (“property dealer Kharar Sector 8”): 60-90 days. Medium-competition city keywords (“3 BHK Mohali”): 4-6 months. Top-tier broad keywords (“real estate Chandigarh”): 8-12 months. We focus first on the keywords buyers actually convert on, so leads start within 90 days even while bigger rankings cook.
What if my website is brand new with no authority?
Then we build authority. Consistent weekly long-form content earns links over time, and Google Business Profile has its own ranking system that does not require domain authority. Most new-site clients see GMB-driven calls within 30-45 days while organic SEO warms up.
Do you do link building?
Yes, the ethical kind. Local citations on real estate directories, guest content on Punjab business sites, earned links from content other sites want to cite. No bought links, no PBNs, no comment spam. Those tactics work for six months, then Google catches up and you lose everything.
Will you write content in Punjabi or Hindi?
Yes, where it converts. Most Punjab property searches happen in English even among Punjabi and Hindi speakers, especially from NRIs. We write the primary content in English and add Punjabi or Hindi for high-conversion landing pages and ad creatives when it measurably outperforms English.
Can you guarantee #1 rankings?
No. Anyone who guarantees #1 rankings is lying. What we guarantee is the work: the audit, the city pages, the schema, the GMB, the weekly content, the monthly reports. And we give you a realistic 90-day forecast based on your actual starting position. If we are not delivering against that forecast, you should stop paying us.
See exactly what your site is missing. Free.
48-hour delivery. By a real human. No credit card, no mandatory sales call.