Service — Analytics & Lead Tracking
Stop guessing which marketing brought the buyer.
Track every lead, source, and rupee.
Most Punjab real-estate sites have a contact form, a phone number, and zero idea where the leads come from. We set up the full attribution stack — GA4, GTM, call tracking, WhatsApp, CRM — so you know what is working before you spend another rupee on ads.
30-50%
of Punjab real-estate ad spend produces zero leads. You just cannot see which 30-50%.
- Untracked spend compounds for months
- Cancel one bad channel = pays for 6 months
- Attribution turns guessing into spreadsheets
Real-estate buyers in Punjab take weeks to convert. They click a Google Ad, read three pages, leave, come back via a Facebook retargeting ad, message you on WhatsApp, then call from a different number a week later. If your tracking is broken, you credit the wrong channel — and keep paying it. This service fixes that.
Most builders we audit are paying for Google Ads, Facebook Ads, GMB, and a portal listing simultaneously, with no idea which one is actually producing leads. Three months in, they cannot tell you which channel deserves more budget or which one to cut. That is a six-figure mistake compounded monthly.
What you get
Six tracking layers. Built into one report.
Setup is a one-time project. Monthly optimization is optional — the dashboard refresh, source reviews, and attribution-driven spend reallocation. Most clients run setup-only and we stay on for the monthly review.
01
GA4 + GTM Done Right
Properly configured GA4 via Google Tag Manager. Custom events for every lead action that matters in real estate: form submit, phone-click, WhatsApp click, brochure download, listing dwell time, scroll depth, project page revisits. Bot traffic and internal IPs filtered out. Real numbers, not vanity charts.
- Server-side tagging where it matters
- 12+ custom events for real-estate intent
- Bot + internal traffic filtered
- GA4 → BigQuery export ready
- Cross-domain tracking
- Consent Mode v2 compliant
02
Call Tracking with Source Attribution
Dynamic call-tracking numbers per source — organic, GMB, paid, social, referral. Every inbound call shows which marketing channel brought it, with full call recording and duration. The single fastest way to find out which channel is actually producing buyer calls in Punjab real estate.
- Dynamic numbers per source
- Call recording + transcription
- Caller ID + region detection
- Source + page attribution
- CRM webhook integration
- Per-channel cost-per-call dashboard
03
WhatsApp Lead Capture
Click-to-WhatsApp links with UTM forwarding so every message has full source data attached. WhatsApp opt-in tagging in your CRM. Optional: lightweight bot to qualify before a human replies (budget, location, timeline, NRI status). WhatsApp is half of Punjab real-estate inquiries — and most agencies have zero attribution on it.
- UTM-forwarded WhatsApp links
- Per-page WA buttons with tracking
- CRM webhook on first message
- Optional qualification bot
- Multi-team routing
- Inactive-conversation reminders
04
Looker Studio Dashboard
One unified monthly dashboard. Leads by source, cost per lead, top-converting pages, GMB views, ranking shifts, call quality scores, channel ROI. Sent to you on the 1st of every month in plain English. You finally see the answer to “which marketing actually paid for itself.”
- Single monthly view
- Leads + cost + ROI per channel
- Top-converting page leaderboard
- Ranking + traffic + lead trendlines
- Plain-English commentary
- Saved as PDF for stakeholders
05
CRM + Email Integration
Every lead routed to your CRM (or Google Sheets if you do not have one) with a full attribution payload: source, medium, campaign, landing page, referrer, prior touchpoints, time-to-conversion. Sales gets the data they need to qualify smarter — and you get clean data for monthly reporting.
- Webhook routing to CRM
- Full attribution payload
- Lead-source-quality scoring
- Email + SMS routing
- Daily summary digest
- Failed-delivery safety net
06
Conversion Rate Audit
A one-time deep audit of every conversion-critical page on your site — homepage, pricing, project pages, contact, listing pages. We measure form abandonment, scroll depth, click heatmaps, and exit intent, and we hand you a written list of 15-20 ranked fixes. Implementation is included in the Growth tier.
- Page-by-page conversion audit
- Form abandonment analysis
- Click heatmap + scroll depth
- Exit-intent capture analysis
- 15-20 ranked fix recommendations
- Implementation roadmap
Process
Six weeks. From blind to attribution-driven.
Week 1
Audit + Event Spec
Full audit of existing tracking. What is broken, what is missing, what is mis-attributed. Event specification document drafted: every action we will track, every channel we will attribute, every dashboard we will build. Signed off before implementation begins.
Weeks 2 – 3
GA4 + GTM Live
GA4 reconfigured. GTM container deployed. All 12+ custom events firing and verified. Bot + internal IP filters live. Cross-domain tracking working. Real-time debug tested against every conversion-critical page.
Weeks 4 – 5
Calls + WhatsApp + Dashboard
Call tracking deployed with dynamic numbers per source. WhatsApp UTM-forwarded links live on every page. CRM webhook routing every lead with full attribution. Monthly Looker Studio dashboard built and shared with stakeholders.
Weeks 6 – 12
Monthly Reviews + Reallocation
First monthly review delivered. Underperforming channels identified. First spend reallocation recommendation made (typically saves 15-40k INR/month). Conversion rate audit findings shipped. Continuous optimization loop running.
Pricing
Setup once. Monthly is optional.
Setup is a one-time project (₹45,000 – 1,00,000 depending on scope). Monthly optimization is optional. Two ongoing tiers below for clients who want us to run reviews and reallocation.
Starter
Solo brokers • Small builders
₹15,000 – 30,000 / month
For one focus, foundational setup, and steady monthly compounding.
- 1 primary city focus
- Foundational setup + audit
- Monthly plain-English report
- Standard support
Growth
Active builders • Mid-sized agencies
₹40,000 – 75,000 / month
For multi-city ambition, expanded execution, and NRI-focused work.
- Multi-city + multi-project
- Expanded execution cadence
- Bi-weekly strategy calls
- Priority support
FAQ
Real-estate attribution. Answered.
I already have Google Analytics installed. Why redo it?
Because it is probably Universal Analytics (dead since July 2023), or GA4 with default settings that miss 80% of useful events, or a WordPress plugin that double-counts traffic. The setup work is exactly what separates a useful analytics stack from a vanity dashboard. We have audited dozens of installs in Punjab real estate; none were correctly capturing the events that actually matter for attribution.
Do I need a CRM for this to work?
Helpful but not required. If you do not have a CRM, we route leads to Google Sheets, WhatsApp, and email with the full attribution payload. If you want a CRM recommendation that works for Punjab real estate, we cover that in the setup call — we usually suggest one of three options depending on team size and budget.
How long does setup take?
Six weeks for the full attribution stack — GA4, GTM, call tracking, WhatsApp links, CRM routing, Looker Studio dashboard. Most clients see the first full dashboard at the end of week 4. The conversion rate audit is delivered in week 6.
What about call tracking cost?
Call tracking numbers cost ₹2,000 – 5,000 per month depending on call volume and number of source channels you want tracked separately. We pass through the actual provider cost with no markup. Usually pays for itself in the first month’s ad reallocation — we have not yet had a client lose money on this layer.
Will this slow down my site?
No. GTM loads asynchronously. We use server-side tagging where it actually matters. Net impact on Core Web Vitals is under 50ms. Speed audit is run before and after to verify.
Do I have to keep paying after setup?
Setup is a one-time project. Monthly is optional — the dashboard refresh, source reviews, and reallocation recommendations. Many clients run the stack themselves after setup; some keep us on to interpret the data and make budget calls. Either way, you own everything.
More from Leadproio
The full Punjab real-estate marketing stack.
Each service is sold standalone, and they compound when stacked. Most clients start with one and add the next when ready.
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See where your real-estate leads are actually coming from. Free.
48-hour delivery. By a real human. No credit card, no mandatory sales call.