The Real Estate Ad Funnel: From Rs 500 a Day to a Booked Site Visit

A real estate ad funnel with actual numbers in it – following Rs 500 a day from impression to site visit, and where the money leaks out.
How to Judge a Real Estate Marketing Agency in 60 Minutes

How to choose a real estate marketing agency using one meeting – the questions on ownership, proof, market knowledge and terms, plus a scorecard.
Real Estate Cost Per Lead in India: The Honest Numbers for 2026

Real CPL benchmarks for Indian real estate ads in 2026 – what builders actually pay, why quoted numbers mislead, and the metric that matters more.
RERA Advertising Rules: What Punjab Builders Keep Getting Wrong

RERA advertising rules explained for builders: Section 3, registration numbers in ads, phase-wise rules, and penalties up to 10% of project cost.
Real Estate Lead Generation in India: The 2026 Playbook

Real estate lead generation in India, sequenced – what to fix before you spend, which channels deliver fast, and what a realistic first 90 days looks like.
Who Owns Your Ad Account? The Question Builders Never Ask

Real estate ad account ownership decides who keeps your pixel data, audiences and history when you change agencies. How to check yours in five minutes.
GMADA Housing Scheme 2026 (PUDA Punjab): How to Apply for Plot & Flat Allotment

With Mohali land rates doubling in three years, and the High Court flagging that auctioned government plots have moved beyond the middle class, more buyers are looking at a GMADA housing scheme as the fairer way into a Mohali property. A GMADA housing scheme releases plots and flats at a fixed reserve price through a […]
Rent Agreement Registration in Punjab 2026: Rules, Stamp Duty & Charges

Updated July 2026. The 11-month rent agreement is everywhere in the Tricity rental market — yet almost nobody can tell you when rent agreement registration in Punjab is legally required and when it is optional. Get it wrong one way and you pay stamp duty you never owed; get it wrong the other way and […]
GMADA E-Auction 2026: How to Buy Plots in Mohali Step by Step

Updated July 2026. Buying a plot directly from the development authority — clear title, planned sector, no builder in between — is one of the most trusted routes to property in the Tricity. The GMADA e-auction is how the Greater Mohali Area Development Authority sells its residential and commercial sites, and the first auction of […]
Legal Heir Certificate in Punjab 2026: Succession, Inheritance & Property Mutation

When a property owner in Punjab passes away, the land does not move into the heirs’ names on its own. Two documents decide how quickly and cleanly that happens: the legal heir certificate and the succession certificate. Families routinely confuse the two, apply for the wrong one, and lose months. Here is what each does, […]
