AI for Real Estate Lead Generation in India: What Works in 2026

Every second vendor pitching Indian developers this year has the word AI in the deck. Most of what is being sold is either something the ad platforms already do for free, or a scraped database with a new label. There is a real story underneath the noise. AI for real estate lead generation does have […]

Real Estate Facebook Ads Targeting in India: What Works in 2026

Most advice on this subject is a screenshot of the detailed targeting box with “Real Estate” and “Home Improvement” ticked, and a promise that this finds serious buyers. It does not, and it has not for several years. Getting real estate Facebook ads targeting right in India is now mostly about three things: choosing the […]

Real Estate Digital Marketing Strategy for India: The 2026 Playbook

Most documents titled “digital marketing strategy” in this sector are a list of channels with a budget stapled to the back. Run Google, run Meta, post on Instagram, take a portal package. That is an inventory, not a strategy. A real estate digital marketing strategy is the set of decisions that determine which of those […]

Real Estate SEO in India 2026: How Property Websites Actually Rank

Most property websites in India are built to impress a director in a meeting. Big hero image, a rotating banner of renders, a contact form nobody fills in. They are designed to be looked at, not to be found. Real estate SEO in India has one hard constraint that changes the whole strategy: the biggest […]

RERA Advertising Rules in India 2026: What You Can Legally Advertise

A developer posts a render on Instagram with “launching soon” and a phone number. No project name, no price, no booking form. Harmless teaser, surely. Under the Real Estate (Regulation and Development) Act, 2016, that post may already be an advertisement. The RERA advertising rules are drawn far more widely than most marketing teams assume, […]

Real Estate Marketing Agency in India: How to Compare Them (2026)

An honest disclosure before anything else: we are a real estate marketing agency. You should read what follows with that in mind, and then apply every test in it to us as well. If a framework only works when pointed at competitors, it is marketing rather than a framework. Choosing a real estate marketing agency […]