Service — Content Marketing
Content buyers actually read before they call.
Not generic blog filler.
Buyer-intent pillar pages, sector-level neighborhood guides, RERA project explainers, and weekly mid-funnel content — written specifically for Punjab property buyers. The pages and articles that turn quiet research into showing requests.
200+
long-tail buyer searches one good pillar page can rank for. Generic blog posts rank for five.
- One pillar page replaces 20 blog posts
- Long-tail traffic compounds for years
- Conversion rate is 3-5x higher
Most real-estate agencies in Punjab publish the same content: generic “top 5 tips for buying a home” articles that compete with every real-estate blog in India and rank for nothing. We write the opposite: hyper-specific, sector-level, intent-matched pages that have almost no competition and convert real buyers.
A buyer in Punjab does not Google “buying a home.” They Google “3 BHK in Sector 79 Mohali under 80 lakh,” “is Kharar Landran Road safe for families,” “RERA approved flats Aerocity for NRI investment.” That is where the buyers are. That is where almost no content exists.
What you get
Six content engines. Running for you every month.
Every retainer ships the playbook below at the cadence sized to your tier. No outsourced filler. No spun AI content. Every page is fact-checked, locally-grounded, and built to compound.
01
Buyer-Intent Keyword Mining
We extract 200+ real Punjab buyer queries with intent classification — informational, navigational, transactional. Each cluster is assigned to a specific page format (pillar, locality, project, comparison) with a clear ranking target and conversion intent score.
- 200+ Punjab buyer queries
- Intent classification matrix
- Volume + difficulty scoring
- Cluster-to-page assignment
- Competitor content gap analysis
- Quarterly refresh
02
Pillar Pages (3000+ Words)
Long-form guides that own a topic. “Buying property in Mohali,” “NRI real-estate investment in Ludhiana,” “RERA explained for Punjab buyers,” “Aerocity vs International City for end-use.” Structured for featured snippets, internal linking depth, and the long-tail traffic that compounds for years.
- 3000+ words each
- Featured-snippet-optimized
- Schema-marked (Article + FAQ)
- Internal link hub for sub-pages
- Annual content refresh
- Generates 200+ long-tail queries each
03
Sector-Level Neighborhood Pages
Sector 79 Mohali. Phase 3B2. Aerocity. Kharar Landran Road. Zirakpur Patiala Road. Real local detail — schools, transit, hospital distance, builder reputation, recent transaction prices — that buyers actually compare on. These pages own the hyper-local long tail.
- 1 sector page per high-intent locality
- Schools + transit + hospital data
- Builder reputation roundup
- Recent transaction price bands
- Embedded GMB + Maps
- Locality FAQ block
04
RERA + Project Explainers
Approved-project landing pages with RERA number, amenities, location intelligence, builder background, and price range. The pages that show up when buyers Google a specific project name. Plus RERA explainers in plain English that earn citations from every Punjab buyer blog.
- 1 page per approved project
- RERA number + compliance status
- Amenity + spec breakdown
- Builder financial-strength notes
- Plain-English RERA guides
- Compliance-update alerts
05
Mid-Funnel Weekly Posts
One post per week, mid-funnel buyer intent. “3BHK vs 2BHK + study in Zirakpur,” “Plot vs flat investment in Ludhiana,” “What NRIs miss when buying in Mohali,” “Aerocity in 2026 — ready-to-move vs under-construction.” The posts that warm cold buyers and feed the sales call.
- 1 long-form post per week
- Buyer-journey targeted
- Internal links to pillar + sector
- Email-newsletter ready
- Repurposed to LinkedIn + WhatsApp
- Performance tracked weekly
06
Hindi + Punjabi Conversion Versions
Translated and localized versions of the highest-conversion landing pages for Hindi-first and Punjabi-first buyer segments. Especially valuable for NRI Punjabi buyers in UK and Canada who consume content in Punjabi but transact in English. Deployed where it measurably outperforms English-only.
- Top 10 pages localized
- Punjabi + Hindi variants
- Localized testimonials
- Hreflang implementation
- Conversion-tracked separately
- Quarterly retest
Process
Twelve weeks. From quiet site to compounding asset.
Week 1
Keyword Mine + Calendar
Full keyword research across your target cities. 200+ buyer queries extracted, scored, clustered. Editorial calendar drafted for the next 90 days with topic, format, target keyword cluster, and conversion intent for every piece.
Weeks 2 – 4
First Pillar + 4 Weekly Posts
First pillar page live (3000+ words, schema, internal links). Four mid-funnel weekly posts published. First sector-level neighborhood page in draft. Internal linking structure established for the content cluster.
Weeks 5 – 8
Engine Humming
Weekly publishing cadence is steady. Second pillar live. 3-4 sector pages built. RERA explainer published. First long-tail keywords from week 1 starting to rank. Internal linking depth visibly building.
Weeks 9 – 12
Rankings + Reviews
Long-tail rankings are visible in Search Console. First buyer searches converting from organic traffic. Pillar pages entering top 30 for primary topics. Monthly content review delivered with next-quarter plan.
Pricing
Month-to-month. You own everything.
Every page lives on your domain. Cancel anytime, keep everything we have published. Two starting ranges below — exact pricing set after the free audit.
Starter
Solo brokers • Small builders
₹15,000 – 30,000 / month
For one focus, foundational setup, and steady monthly compounding.
- 1 primary city focus
- Foundational setup + audit
- Monthly plain-English report
- Standard support
Growth
Active builders • Mid-sized agencies
₹40,000 – 75,000 / month
For multi-city ambition, expanded execution, and NRI-focused work.
- Multi-city + multi-project
- Expanded execution cadence
- Bi-weekly strategy calls
- Priority support
FAQ
Real-estate content. Answered.
I already have a blog and nothing ranks. Why is this different?
Because your blog probably has generic “5 tips for buying a home” posts that compete with every real-estate blog in India and rank for nothing. We write Punjab-specific, sector-specific, intent-matched content that has almost no competition. The keyword strategy is the difference, not the writing.
Do you publish on my site or your platform?
Your site. Always. The SEO value, the leads, and the asset belong to you. We never gate content behind a Leadproio domain and never use guest-post platforms. Cancel anytime and every page stays on your domain with full rights.
How many posts per month?
Four weekly mid-funnel posts plus one pillar or sector page per month. Total: 5 publishes per month. Pillars are reused, refreshed, and re-promoted for years — the long-tail traffic from one pillar usually outperforms 12 average blog posts.
Can you write in Hindi or Punjabi?
Yes. Default is English because that is how Punjab buyers (including NRIs) actually search Google for property. Hindi and Punjabi versions are added for top-converting pages where we measure higher conversion in those languages. We do not translate everything by default — that hurts more than it helps.
Who writes this? AI?
Real writers who have lived in Punjab cities, edited and fact-checked. AI assists with research, outlines, and first drafts; the local detail, the buyer empathy, the actual sector knowledge — that is human. Every piece passes a fact-check before publish.
What if I cancel? Do I lose the content?
No. Every page is on your WordPress install under your domain. Cancel anytime, keep every page ever published, including pillars and sector pages that will keep ranking and generating leads for years.
More from Leadproio
The full Punjab real-estate marketing stack.
Each service is sold standalone, and they compound when stacked. Most clients start with one and add the next when ready.
Real Estate SEO
Rank for buyer-intent searches across Mohali, Kharar, Zirakpur, Ludhiana, Chandigarh.
Google Business Profile
Win the 3-pack. Where 80% of Punjab property calls actually land.
Analytics & Lead Tracking
GA4, call tracking, WhatsApp attribution, monthly Looker Studio dashboard.
See exactly which buyer searches you are missing. Free.
48-hour delivery. By a real human. No credit card, no mandatory sales call.