Real Estate Social Media Marketing Packages: 2026 Price Guide
Last updated: 14 October 2026
Real estate social media marketing packages in India usually cost between Rs 12,000 and Rs 40,000 a month for a small developer or brokerage, based on 2026 rate cards agencies publish. Packages with a monthly shoot, 8 or more reels and ad management run Rs 40,000 to Rs 75,000 a month or more. In the published packages we found, the ad budget you pay Meta is extra, and so is GST.
The price alone tells you little. Two Rs 25,000 packages can deliver completely different things. This guide shows what published packages include, which parts actually bring enquiries, and the questions to ask before you sign.
What agencies publish: real price ranges
Many agencies do not publish prices. The ones that do give a useful benchmark. Here is what we found on public pages, checked on 14 October 2026:
| Source (published by) | What is priced | Published price |
|---|---|---|
| Aanve Digital Solutions, Delhi (updated June 2026) | Starter: 15 to 20 posts, no reels | Rs 12,000 to Rs 20,000 a month |
| Aanve Digital Solutions | Professional: 30 to 40 posts, 4 to 6 reels | Rs 20,000 to Rs 40,000 a month |
| Aanve Digital Solutions | Premium: 8 to 12 reels, monthly photo shoot, ad management up to Rs 50,000 spend | Rs 40,000 to Rs 75,000 a month |
| UV Soft Solutions | Meta plan: 14 posts, 2 reels, Meta ads management | Rs 15,000 a month, taxes extra |
| UV Soft Solutions | Top plan: 18 posts, 26 reels, Meta and Google ads management | Rs 65,000 a month, taxes extra |
| HivePulse Media | Instagram plus Facebook plans | Rs 13,999 to Rs 32,999 a month |
These are general packages, not real estate specialists, and none of them lists your ad spend as included. Aanve states it plainly: the ad budget is paid to the platforms, and its ad management fee is 15% to 20% of ad spend or Rs 10,000 to Rs 30,000 a month. A real estate package can sit at the higher end of each range because property content needs site shoots, walkthrough videos and RERA-compliant ad copy. Notice the gap in reels: the cheapest tiers often include none at all.
What sits inside a real estate social media package
Strip away the marketing names and every package is a mix of five things:
| Component | What it means | Brings enquiries? |
|---|---|---|
| Posts and carousels | Designed images: project highlights, offers, festival greetings | Rarely on their own |
| Reels and videos | Walkthroughs, site progress, locality guides | Yes, when they show real property |
| Page management | Captions, hashtags, replying to comments and DMs | Indirectly, if replies are fast |
| Ad management | Setting up and running paid campaigns on Meta | Usually the main source of leads |
| Reporting | Monthly numbers: reach, followers, leads | Only if it reports leads, not likes |
The trap is a package heavy on the first item and light on the fourth. When you compare real estate social media marketing packages, count the reels of real property and check whether ad management is included. Those two lines decide most of what the package can do for enquiries. A package that leaves out ad management is a content subscription, which can still be useful, but it should be priced like one. Thirty festival greetings a month look busy and rarely bring buyers.
The cost that is never in the package: ad spend
Organic reach for business pages is limited. For a builder or broker, paid ads tend to bring most of the enquiries. That money goes to Meta, not the agency, and it is on top of the package fee.
A simple way to read any quote:
- Package fee: what the agency charges for content and management.
- Ad budget: what you pay Meta. For one project in a Punjab city, Rs 500 to Rs 1,500 a day is a common test range. See real estate cost per lead in India for what that budget typically buys.
- GST: 18% on the agency fee, and 18% on Meta ad spend for Indian advertisers.
So a “Rs 20,000 package” plus Rs 1,000 a day in ads is roughly Rs 50,000 a month before GST. Budget for the total, not the headline.
Real estate social media marketing packages: how to compare quotes
Ask every agency the same questions and get the answers in writing:
- How many reels a month, and who shoots them? Stock footage of other people’s buildings does not sell your flats.
- Is ad management included, and on what budget? Some packages manage ads only up to a spend limit.
- Who owns the ad account and the page? It should be in your business’s name. Our guide to who owns your real estate ad account explains why this matters when you change agencies.
- What is reported every month? Insist on leads, cost per lead and site visits, not just reach and followers.
- Is RERA compliance checked? Every project ad must carry the RERA number and website. See RERA advertising rules for Punjab builders.
- What is the notice period? Avoid long lock-ins until the agency has shown results.
Got a social media package quote and not sure it will bring buyers? Send it to us on WhatsApp. We will tell you which parts are likely to bring enquiries, which only bring likes, and what a sensible ad budget alongside it looks like.
Packages that work for different real estate businesses
| Business | What to buy | What to skip |
|---|---|---|
| Solo broker | 8 to 12 reels a month of real listings, plus a small ad budget | Daily designed posts |
| Builder with one project | Walkthrough and progress reels, lead ads, fast reply process | Follower-growth campaigns |
| Builder with several projects | Separate campaigns per project, monthly shoot day, CRM-linked lead tracking | One combined page for every project with mixed messages |
| Channel partner | Short videos explaining projects you sell, WhatsApp lead routing | Branded festival posts for the developer |
A useful way to test a new agency is a 90-day trial with numbers agreed up front: leads per month, cost per lead and site visits. Ask for the first month's report before you pay the second invoice. If the report only shows reach and followers, you have your answer early, and you have not locked a full year of budget into a package that does not bring buyers.
Doing it in-house vs hiring an agency
A broker can start in-house: one person with a phone, a gimbal and a free editing app can shoot two walkthrough reels a week. That covers content. What is harder in-house is ad management, because a few weeks of wrong targeting can waste a month’s budget. A common split is in-house content plus outside help for ads.
Our guide to choosing a real estate marketing agency lists the red flags, and real estate digital marketing cost in India covers the wider budget across Google, Meta and SEO.
FAQ: real estate social media marketing packages
How much do real estate social media marketing packages cost in India?
Published 2026 agency rate cards put most small-business packages between Rs 12,000 and Rs 40,000 a month. Packages with a monthly shoot, more reels and ad management run Rs 40,000 to Rs 75,000 or more. Ad spend and GST are usually extra.
Is ad budget included in a social media package?
Usually not. The package covers content and management. What you pay Meta for ads is separate, and Indian advertisers pay 18% GST on it.
What should a real estate social media package include?
Real walkthrough and progress reels, ad management with a lead objective, fast replies to comments and messages, and a monthly report showing leads, cost per lead and site visits.
How many posts a month does a real estate business need?
Quality beats volume. Eight to twelve reels of real property a month are likely to do more for enquiries than thirty designed greeting posts.
Who should own the Facebook page and ad account?
Your business should. The agency can be added as a partner, so you keep the page, data and ad history if you change agencies.
The short version
Real estate social media marketing packages in India mostly cost Rs 12,000 to Rs 40,000 a month for small firms, and Rs 40,000 to Rs 75,000 or more once a monthly shoot and ad management are included. Ad spend and GST are extra. Compare packages on reels of real property, ad management and lead reporting, not on post counts, and make sure your business owns the page and ad account.
Prices are from public pages of Aanve Digital Solutions, UV Soft Solutions and HivePulse Media, checked on 14 October 2026. These are general benchmarks, not quotes. leadproio is not affiliated with any agency named.